One orbit.One team.
Strategy, design, technology and content should not grow in separate worlds. At LANU they run in the same orbit — planned together, built together, answered for together.
Franziska Laumann
Founder — LANU MEDIA
Franziska Laumann founded LANU on a simple observation: brands rarely fail because of a single measure. They fail because strategy, identity, technology and communication are decided at different tables and never come together.
That is why LANU does not work in trades, but on a system. What is decided in strategy is visible in the design, built into the code and audible in the content — with nothing lost in translation along the way.
The sky over Koblenz, 28 January 2025.
The star field behind this page is not decoration. It shows the stars that stood over Koblenz on 28 January 2025 at 9:00 a.m. — the morning LANU MEDIA was founded, calculated from the Yale Bright Star Catalogue. The sun sat barely six degrees above the horizon: they were there, and nobody saw them.
A team that forms around the project.
Behind LANU stands an interdisciplinary team from strategy, design, development, content and production. Who works on something is decided by the project, not by an org chart.
For larger ventures we extend the line-up with specialists we work with regularly. Your direct contact stays the same.
How we work.
- 01
Direction first, means second
We do not propose a measure before it is clear what it contributes to. That saves budget in the places where otherwise only motion happens.
- 02
One system, not separate parts
Identity, website, content and technology follow the same decisions. That is why they still fit together years later.
- 03
Built to be handed over
You get the files, the access and the documentation. What we build belongs to you — technically as well.
- 04
We say what will not work
If a venture does not work in the form it was planned, you hear it from us early. Uncomfortable beats expensive.
The first step is a conversation.